Events

Executive Producer for the Target Archer Farms sponsorship promotion, Quicken Arena in Cleveland, OH


Project Description
Target was a sponsor of the 2007 “World’s Toughest Cowboy” Rodeo. They chose the Cleveland, OH show as their test market for the sponsorship activation. Target wanted a unique idea to compliment their presence as a major sponsor of this event.

Target gave away free chili to the first 2,000 Rodeo attendees in their custom built Archer Farm area, located on the 1st level of the arena. Local performers were hired to meet and greet the guests and to hand out Target gift bags after the Rodeo. The evening concluded with a “celebrity cowboy” autograph signing in the space.

Project Details
Shannon flew to Cleveland for a site inspection on February 6. With just 17 days to complete the design and construction of the set, hire talent and order costumes, create signage and work with the in house catering company to create a custom Target chili recipe, this project moved at a lightening pace. The entire set was loaded in on the day of the show in a record 8 hours! All 2,000 bowls of chili were served while guests enjoyed an incredible Target experience.